3 Small Business Trends In The Home Improvement Industry That You Can't Ignore

If you're a small business owner in the home improvement industry, chances are you spend a bit of time scouting out new trends to make sure you’re staying relevant with your target market. With the rise in popularity of TikTok and Instagram, we can see that trends change drastically from month to month, and even week to week. Staying ahead of the curve is one of the best ways to ensure that your business remains successful. So, with that in mind, we thought we’d share a couple trends we’ve noticed recently that we don’t think you should ignore:

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1. Build up your online presence

This one is for all you renovation material retailers out there – the number of home improvement material retail apps has increased significantly in recent years. We’re referring to companies like RenoRun and Biiibo. This last mile material delivery trend will most likely continue in its expansion and innovation, so if you’re a retailer and you want to stay competitive (even in archaic industries like building materials), you'll need to be proactive about your online presence. This can be a ton of work for you to manage yourself; it’s a learning curve and requires upkeep. Additionally, it can also be a lot of money; offshooting the tasks to a current or new employee. But what if we told you there’s an easier, more cost effective way to maintain your brand presence online? For contractors, tradespeople and handyfolks, Bidmii makes it simple to have a professional-looking website that automatically updates with your latest projects and reviews, so you never have to worry about updating a website ever again.

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2. Prioritize the environment

It may come as no surprise to you, but consumers are becoming more and more environmentally conscious, and it’s reflected in the products they’re purchasing. If you want to resonate with these consumers, consider filling your shelves with sustainable items and materials. This will speak to your customers' values which will help to increase profits.

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3. DIFM (Do It For Me) projects and DIY (Do It Yourself) projects

are also ramping up in popularity (thanks to television shows like HGTV's "Fixer Upper," and "Vacation House Rules,” as well as the boredom resulting from the pandemic). As more and more people are attempting DIY projects, they're recognizing and appreciating the complexity of certain projects and are more open to hiring professional help to complete them. Right now, we see a lot of homeowners using Bidmii to bridge the gap between DIY & DIFM. If you’re curious about taking advantage of this trend, we’d highly recommend you consider offering some of your services on Bidmii. (It takes, like, 2 seconds to make a profile!)

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The list of trends in the home improvement space goes on, but these are some of the major ones we see no signs of slowing anytime soon. Be mindful of them as you make decisions for your business in the future, and consider how you might make changes to leverage them to your company’s advantage. At Bidmii, we thrive on watching small business owners and their company’s grow and succeed; it’s what gets us out of bed in the morning. 

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